East Kilbride Shopping Centre / art direction

Brief / as part of the East Kilbride Christmas campaign ‘It’s Showtime’ the stage comes to EK—to generate 3 images ‘Sleeping Beauty’, ‘Puss in Boots’ and ‘Cinderella’ for press/web advertisements.

Solution / clearly showing product, making decisions on compositions and poses to suit proposed print formats; ranging from web advertisements to A3 print with extreme formats both portrait and landscape. Templates were created for the photographer to guide the composition, along with multiple shots of the same outfit to assist with usage in other formats. Style—monochromatic, delicate, innocent.

Outcome / design implemented across multiple channels which resulted in an increased footfall higher than the Scottish retail average.

Creative Director / Nick Cadbury
Studio / Threebrand
Photos / Robbie Smith
Model / Kristina Antanaityte
Client / East Kilbride Shopping Centre